MANUAL DE MERCADOTECNIA EN SALUD PDF MANUAL DE MERCADOTECNIA EN SALUD PDF 25. 4.1 Importancia de las Estrategias de Mercadeo en Salud La falta de conocimientos del manejo de la mercadotecnia como estrategia de venta de.Mercadotecnia de relaciones: La clave de los servicios de salud. Planeacion La segmentacion de mercados en los servicios de salud. Sistemas de manuales. Carteles y volantes.
Directorios. Letreros en exhibidores. Mercadotecnia en salud: Aspectos basicos y operativos / Heberto Romeo Priego. En tercer lugar, porque faltaba una obra que fuera un manual, resistente. Save this PDF as: Manual de Mercadotecnia Social en Salud, primera version, Mexico D. F Se permite la reproduccion parcial o total de este documento Manual de Mercadotecnia Social en Salud, primera version, Mexico D. Entornos Saludables, Direccion de Promocion de la Salud y de la Region.
Central Sur del Ministerio de El mercadeo social en salud: un medio para posicionar la salud como valor social. 9 Marketing social. Manual practico. MANUAL DE MERCADOTECNIA SOCIAL EN SALUD elaborado en Mexico by alberto8de8jesus8mer in Download as PDF, TXT or read online from Scribd. 21 Sep 2017 Para descargar los libros en PDF, solo tienes que ingresar al enlace #11 Manual de mercadotecnia social en salud / Secretaria de Salud Mercadotecnia en Salud: Aspectos basicos y operativos. Recientemente Lamata et al. Apuntan en su Manual de Administracion y Gestion Sanitaria (Madrid: SALUD PUBLICA Y ADMINISTRACION SANITARIA.
MONOGRAFIA N? Introduccion a la gestion de marketing en los servicios de Salud.
Jose Maria Corella.
IntroductionSERVQUAL has been introduced in the healthcare sector as an alternative to the patient satisfaction measures. SERVQUAL is one of the most used questionnaires to measure the customers’ perceived quality.
Jacqueline Devine
It is based on the disconfirmation paradigm (expectations-minus-perceptions). However, the structure, validity and reliability of this questionnaire have not been assessed in the Spanish hospital context.
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MethodsThree main targets defined in this study: 1) analyze the SERVQUAL's factorial solution, 2) determine which of its scales (perceptions, expectations, and expectations-minus-perceptions) has higher predictive efficiency, and 3) develop a new version for hospital setting (which was called SERVQHOS). A descriptive study based on surveys with multivariate analysis of data was conducted. Eight-hundred-twenty-six subjects were interviewed. All were attended in the Alicante's, Elche's, or Elda's hospital. ResultsA five-factor solution of the SERVQUAL was not corroborated. The perceptions scale obtained a higher predictive efficiency than expectations and expectations-minus-perceptions scales.
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Four factors were identified using SERVQHOS (56% explained variance). Perceptions-SERVQHOS gathered a greater predictive capacity that the scores derived from the difference among expectations and perceptions. This result was obtained in both criteria: patient satisfaction (55% explained variance) and whether the respondents would recommend the hospital (76,36% right classifications with respect to response levels of the criterion).
ConclusionsBefore using SERVQUAL is highly recommended to realize a validation procedure of this questionnaire. SERVQHOS has shown adequate reliability and validity. However, there were some methodological problems using it. The most important inconvenience was that perceptions' scores showed greater predictive capacity than expectations-minus-perceptions.